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Jadu Heart

Fri 27 Aug 2021

Jadu Heart are an enigmatic alternative-pop duo from London and Huddersfield: a purposefully best-kept-secret who, even behind their masks, have acquired the sort of hardcore global following (40 million+ streams, 500-capacity sold-out shows) that make them one of the most unique, intriguing new bands coming out of the UK. Jadu Heart’s is also a world that arrives fully-formed before you even click play on the band's debut album, ‘Melt Away’. It’s a record that follows their semi-fictional characters of Dina and Faro on the next chapter of their dizzyingly-detailed saga. Yet like the great concept albums they are drawn to–‘Ziggy Stardust’, ‘Sgt. Pepper...’, ‘Tommy’–at its dark heart ‘Melt Away’ is just as much about the modern British experience. Songs across the album variously tackle everything from morality, drug culture, and youthful alienation to loneliness, friendship, and those qualities which make monsters (and lovers) of us all.